The agreement builds off and extends the PSA that was originally struck in 2012 on the heels of the efforts of the Business Advisory Board, which ultimately created the Resident Shopper Vehicle Program (“RSVP”), allowing residents of Mill Valley and nearby towns to purchase an annual pass and park for free at metered spaces around town for at least two hours.
The multi-pronged agreement spans myriad programs, initiatives and events and includes a full-service Chamber of Commerce Visitor Center distributing valuable information about the full spectrum of City and County services, as well as the limitless array of ways to enjoy Mill Valley, to residents, businesses and visitors.
“Economic vitality, with an emphasis on small and local-serving businesses, remains one of our Core Values, and the Chamber continues to work in a multi-faceted way to create and sustain vitality in our community,” says Mill Valley Mayor Jim Wickham. “We look forward to continuing our ongoing collaboration for the next five years and beyond.”
"We're thrilled to extend this direct partnership with the City in a way that enhances our community in myriad ways," said Mike Son, chair of the MV Chamber Board of Directors. "We continue to provide great value to the City through this agreement and appreciate the City's prioritization of business and community vitality and our extensive communication capabilities."
With that continued collaboration in mind, the City Council's annual retreat dedicated the morning session to hearing thoughts and input from Chamber, Downtown business owners, the Planning Commission Chair and Planning and Building Director regarding potential Development Review Process improvements. They also discussed the interest in considering land use policy and regulation review to enhance efficiency and bolster the business environment.
The City also supports the Chamber's ongoing Biz Essentials educational workshops.
Helpful information on doing business in Mill Valley can be found here.